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Our History

Founded in 1986 by the company president Joe LaBarbera, Mid-State began as an independent Life and Health insurance agency.

Operating out of his parent's home, Joe was able to grow the company by meeting the needs of individuals and small businesses in the area.  In just one year, Mid-State opened its first office in Shorewood, Wisconsin.  By 1989, the agency added Property and Casualty insurance and became a full-service multi-line agency. Mid-State relocated its offices to Mequon, Wisconsin in 1995.


The once small homegrown agency now represents nearly one hundred insurance companies and over three thousand clients.  Mid-State has been in business for over 35 years and continues to provide the same attentive, individualized service as they have from day one.



By getting to know you and your business, Mid-State takes a personalized approach in order to learn what is important to you. Offering an array of services allows us to tailor a policy to suit your specific situation and desired coverage.

Our Mission


In a perfect world, there is no need for insurance. In a perfect world, people don’t become ill, automobiles do not collide, products have no liability and saving for retirement is unnecessary. In the real world, sometimes things happen that are out of our control. In the real world, we all need protection to safeguard our business and our personal life… protection that can only be provided by comprehensive insurance and risk management services.

At Mid-State Insurance, our focus is to help companies protect capital and financial assets with flexible insurance and risk management programs that meet specific needs. Since 1986, we’ve partnered with our clients to provide them:

  • Business and Commercial Insurance

  • Employee Benefits

  • Home Insurance

  • Life Insurance

  • Health Insurance

  • Auto Insurance

Mid-State has earned a reputation for service, integrity, honesty, and product knowledge. Our reputation sets us apart from other insurance providers. Nearly 80% of new clients are referred to us by satisfied customers; read some of our testimonials here!

A “cookie-cutter” approach to insurance is not always the best solution to protect your business or personal assets. At Mid-State, we’re not limited to a single provider or product line. We offer multiple options from multiple carriers. This flexibility allows us to tailor programs that will best serve your interests, and we do it seamlessly. What you’ll see are programs that specifically address the risk exposures of your company as well as personally... what you won’t see is the research time and the negotiation process that we put into the development of each program. Our broad-based competence and product knowledge will save you time and money, as well as offer you the convenience of working with a single-source supplier, all while receiving the professional and prompt attention you deserve.

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